Who is FDUCE

FDUCE is a start-up brand focusing on creating cost-effective microphones. We have gathered a group of young people who are passionate and innovative. We have a creative and conceptual design team, an experienced audio R&D team, and a highly responsive customer service team.

The FDUCE brand was established in May 2019 and officially started sales in September of the same year. In 2022, FDUCE microphones already have sales sites in 9 countries in Europe and North America.

Brand story

The indissoluble bond between the founding team and the microphone

In 2008, Sam, who had just graduated from college, started his career in the microphone industry. Products in the microphone industry are mixed, and microphones with cheap materials have been flooding the market for a long time. Sam has developed several sets of high-quality microphone products, all of which are not accepted by dealers due to the high cost, because everyone thinks that price is king and quality is not valued. With his pursuit of the quality of microphones, Sam wants to build a new brand that will face consumers directly, without the need for distributors, so that high-quality products can be enjoyed by more people.

The idea stuck in his head until 2019 when Sam met an Amazon distribution team by chance. He talked to the team about his idea of building a high-quality microphone, which coincided with the idea of the Amazon team, and they started FDUCE.

Opportunities and Challenges

2020 is a year of opportunities and challenges. With the spread of the epidemic, the epidemic prevention policy of working from home has stimulated the market demand for microphones.

A large number of microphone dealers saw business opportunities, and major platforms flooded into a large number of microphones of mixed quality. Many brands have made a quick buck with low-cost, low-quality microphones, and many consumers have lost a lot of time and money as a result.

This also has an impact on some brands that have always insisted on high quality. FDUCE always believes that only all services start from the consumer's experience, that is, providing high-quality products, suitable prices, and good after-sales service can create value.

FDUCE is reluctant to follow the crowd and sell low-quality products in order to reduce costs.

Brand achievement

TOP 10 brand

In Amazon’s annual brand rise list in 2021

Best Seller & Amazon Choice Highlight

Of W-19II and M160 has obtained in Amazon

890.83% growth in sales volume

In 3 months of FDUCE exposure

Annual sales of 13,000+ sets in 2020

The first product, W-19II (wireless microphone) in the United States

Annual sales of 20,000+ sets in 2021

The second product, M160 (USB microphone)in the United States

FDUCE, a young brand, has proved its perseverance is correct with its strength. Only when all services start from the experience of consumers can they stand out in the fiercely competitive market.

Looking to the future

FDUCE is committed to high-quality products, suitable prices, and good after-sales service,

both in the past and present and in the future.

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